About the Movement

The "Un-Franchise"
No Royalties, No Franchise Fees!

How do you build the world’s most innovative specialty coffee and beverage concept? Start by breaking the mold. The E.A. Brevita model is creating a movement that reinvigorates entrepreneurship on a global scale.

We’d like people to think differently about how companies can be built and how information and products should be distributed. Built as a membership-based cooperative, E.A. Brevita Cooperative Association lives by the guiding principle, “Our members’ best interests will drive every decision we make.”

Essentially, we’ve turned the franchise concept inside out. Where franchises benefit the franchisor, as a cooperative, we drive profits first to the individual business owners.

Membership Fee Comparison

Franchises charge a royalty fee based on the franchisee's gross revenue. This chart compares the average franchise royalty fee* with E.A. Brevita Cooperative Association membership dues based on an average $3 per cup gross revenue.

 

Monthly Cost

 Monthly Cost

Monthly Cost 
 

200 drinks/day

400 drinks/day

600 drinks/day
Average Franchise Royalty Fee*

$1,095

$2,190

$3,285
E.A. Brevita Membership Dues**

$165

$165

$165
POS Monthly Support Dues

$25

$25

$25
Your Savings Every Month

$905

$2,000

$3,095
       
Annual Savings

$10,860

$24,000

$37,140

*According to FranchiseNorthAmerica.com, average franchise royalty fee is 6% of gross revenue. Advertising fees (typically 1% to 5% of gross revenue) and other fees are extra.

**Membership dues are included in year one when purchasing an E.A. Brevita branded drive-thru. Year two and beyond, E.A. Brevita membership is $100 per month and E.A. Delivers is $65 per month.
 

Financial Benefits to Members

  • The E.A. Brevita drive-thru arrives with over $200,000 worth of retail value (adding: structure, equipment, small wares, POS, coffee, Frozen Xplosion, systems, etc.) and costs $89,000 delivered anywhere in the continental U.S.
  • Purchasing power: Everything available, from the initial drive-thru unit to the coffee, cups and flavorings purchased through E.A. Delivers.com, benefits from the negotiating power of the cooperative
 

Access to Information and Goods

  • Dependable - E.A. Delivers.com, powered by Amazon.com, brings consumables to your door
  • EA University for barista training and certification - keeps long term training consistent and does it for a fraction of the cost normally associated with a franchise or licensing model
  • Online operation manuals - Always at the owner's fingertips
  • Access to goods simply unavailable to most drive-thru businesses at prices unavailable to anyone but the biggest players in the specialty coffee and beverage industry - ensuring the highest profits
 

New Business Model

  • Scalability of this system supports key accounts and entrepreneurs with big dreams (most drive-thru businesses and franchises have hit their ceiling for growth at 100 or fewer units)
  • Member-based cooperative…our approach drives benefits and profits to members first – the franchise model charges premium prices and a percentage of gross revenue on an ongoing basis. We call our model, the "un-franchise."
  • Farmer-direct coffee - EA Delivers.com negotiates coffee prices directly with the farmers that supply our coffee. This helps keep our coffee prices low…we’ve cut out at least two layers of traditional coffee distribution while still paying the farmer premium prices.